Payroll Shouldn't Waste Half Your Day

If you're a small business owner, you know this pain:

Registering with each state when you hire remotely (4-6 hours PER STATE)
Researching tax rules for each state
Cross-checking W-4s, time sheets, PTO, deductions
Filing with multiple government agencies
Constant worry about penalties and mistakes

You started a business to build products, not become a payroll expert.

Founder Name

That's why I built Surf.

I'm Jaya, and I've run 2 companies. Every time, payroll consumed hours of research, stress, and anxiety. Surf automates it all—10 minutes instead of half your day.

Book a Call With Me

Hiring in a New State?
We Handle It All.

Most payroll providers make YOU register with each state's employment agency. That's 4-6 hours of paperwork PER STATE.

Surf does it for you. Automatically. Included.

✓ State unemployment insurance registration
✓ Tax withholding setup
✓ New hire reporting
✓ All 50 states supported

Gusto charges $500+ per state. Rippling takes 2-4 weeks. Surf? Automatic.

Where Surf Is Today (January 2026)

✅

What's Working

Automatic state registrations (all 50 states)
Payroll for 5-50 person companies
All 50 states tax calculations & filing
Federal tax filing (W-2s, 1099s, 941s)
QuickBooks integration

⚠️

Coming Q2 2026

Benefits administration
Time tracking
Contractor payments (1099s)

❌

What We Don't Do Yet

Multi-entity payroll
International payroll
HR management

Is Surf Right For You?

✅ YES if:

5-50 employees
Want founder access
Focused product

❌ NO if:

Need benefits today
100+ employees
24/7 phone support

Why Bootstrap is Better

50% less expensive

No VC overhead

Direct founder access

vs sales team

Your feedback shapes roadmap

Real influence

Fast fixes

Hours, not quarters

Why Founder-Led Matters

With Gusto/Rippling

State registrations: $500+ per state OR 2-4 weeks wait
Talk to sales rep who's never run payroll
Feature requests disappear
24-48 hour support tickets

With Surf

State registrations: automatic & included
Talk to me (run 2 companies, done payroll 100+ times)
Feature request → built next week
2-hour response time

Example: Customer needed custom contractor payment schedule. Gusto said "not possible." I built it in 3 days.

About the Founder

I've started 2 companies. Payroll was always the worst part—hours of research, filing, and constant stress. After my third company, I built Surf: the payroll tool I wish I'd had.

I personally onboard every customer and answer every question.

Book My Calendar Email: founder@runsurf.co

Pricing: 50% Less Than Gusto

Surf

$10/employee/month

First 10 employees FREE

Gusto

$XX/employee/month

+ $40 base fee

Why are we cheaper?

No 200-person sales team, no SF office, no VC burn rate. Just me (founder) and one engineer.

No hidden fees. No contracts. No surprises.

What's Included

✅ Automatic state registrations (all 50 states)
✅ Unlimited payroll runs
✅ Off-cycle payroll (no extra fees)
✅ All 50 state tax filings
✅ W-2/1099 generation
✅ QuickBooks integration
✅ Free migration from your current provider
✅ Go live in minutes, not weeks
✅ Direct founder support

What's NOT Included (Yet)

❌ Benefits (Coming Q2)
❌ Time tracking (Coming Q3)

Our First 10 Customers

Looking for our first 10 customers. You get:

✅ 50% off forever (not just year one)
✅ Direct Slack channel with founder
✅ Your feedback shapes roadmap
✅ Named as founding customer (logo, case study)

Why only 10?

I'm personally onboarding everyone. That's my capacity while building the product. After 10, pricing increases.

7 spots left

Claim Your Spot